The world of travel 2019 Introducing Just Go Solo.
The freedom to ‘create your own timetable’ was listed as a benefit by 59%.
Eating and drinking where/when you want was chosen by 47%, and not having to visit things you’re not interested in by 33%.
More than a third of adults have been on a holiday by themselves, with almost 40% doing so in the past year – a further 38% and growing said they’d like to travel solo.
38% also mentioned they’d had a holiday romance that probably wouldn’t happen when traveling with companions.
A total of 70% of solo travelers indicated traveling alone allowed them to do something they wouldn’t ordinarily do. Get set meet the locals.
Hoteliers attempting to capture, understand, and win the business of the silent solo traveler are faced first with the prospect of having to initiate a personalized experience.